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The Future of Social Media Marketing: Predictions and Trends for 2023 and Beyond

From a school-going kid to retired personnel, everyone is familiar with the term “Social Media”. From a medium of communication and entertainment, it has turned into a favorite place for business promotion. 

And, thus, social media marketing services have become an essential part of business growth in this fiercely competitive environment. With the ever-increasing popularity and use of social media among the world population, businesses have to adopt their promotional strategies.

Predictions for Social Media Marketing in 2023

As per Statista, the Indian digital population stood at a whooping number of 560 million in 2019. This user base is increasing rapidly with the cheap availability of digital equipment like smartphones and faster network services.
India has been ranked as the world’s second-largest internet market, which is highly dominated by mobile internet users. It is projected to grow continuously with increasing digital infrastructure and the launch of 5G services.
Ad Spending is projected to reach $1.28 billion by 2023 which will continue to grow at an impressive CAGR of 3.87 percent.
With an increasing volume of users over social media, businesses are turning to social media marketing agencies in India for their brand promotions. 

Emerging Trends in Social Media Marketing
There is a great rise in social media marketing services as businesses are shifting their focus to social media for their brand promotions. Many users tend to buy products based on their digital representation and attractive offers on social media. 

As per the Sprout Social Survey, only 55 percent of customers felt the brand transparency to some extent on social media. Still, there is a great influence of social media in generating online sales of products and services.

To understand where to invest and what to expect from social media, emerging trends need to be studied. Some of these trends are listed below:

Social Media as Shopping Outlets: 

The young generation spends most of their time on social media, scrolling through short content, watching videos, reading notes, etc. They come across digital stores and end up shopping for their choices. 

Integrating shopping outlets on social media has seen an increasing trend in recent times and is projected to grow continuously.

WhatsApp Social Media Marketing: 

According to a WhatsApp survey, 77 percent of Indian SMEs acknowledged WhatsApp as the online messaging platform to connect with their customers across the country.

With a subscriber base of 40 crores, which is increasing rapidly, WhatsApp is seen as a great platform for product and service promotions.

LinkedIn Social Media Marketing:
LinkedIn has 575+ million users and 260 million monthly active users. Out of this, only 1 percent of users share content, which makes it an impressive destination for marketing.

It shows great potential for digital market growth, which is being targeted by social media agencies across India.

Stories and Live Videos:
About 500 million people watch Instagram stories every single day, which makes stories an important medium of marketing if used correctly. 

Live videos, which were launched by YouTube in 2008, have seen exponential growth in their use by content creators. Facebook followed suit and launched this service in 2016. As Facebook has the maximum share of users of social media, it has great potential in marketing with every new feature.  

AI and Chatbots:
AI and Chatbots have shown increasing trends in their integration of social media. From answering user queries to suggesting buying options, they have a wide range of applications. Many social media management services are implementing them for greater user interaction.

Conclusion:
The future of social media marketing greatly depends on implementing evolving social media services for your website. With all the above-emerging trends, new trends like influencer marketing are emerging as a powerful tool for businesses. 

Because of this, marketing services are on the rise. Social media marketing services play a crucial role in developing business strategies to give an edge over competition. So, if you want to grow your business, consider using such services to follow the market trends.

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The Best Tobacco Alternatives to Mix with Cannabis

Do you cut your weed by mixing it with tobacco? Are you looking for a healthier alternative? We have good news! Here you can find many herbs you can use with your spliff! So check out some of the other options to use instead.

Why Do People Mix Cannabis and Tobacco?
Many cannabis users smoke their spliff using tobacco for many reasons. First, it helps stretch their stash further. Secondly, some people believe mixing tobacco with weed helps it to burn better than smoking cannabis alone.

Yet, others feel the nicotine combined with the cannabis gives a different high for them to enjoy. Still, no matter how you smoke, your weed using it with tobacco presents many health risks. For one, tobacco contains harmful carcinogens, causing cardiovascular disease and cancer.

However, it is not a reason to stop smoking your weed as you can substitute it with natural herbs:

Mixing Your Spliff with Herbs
Smoking natural herbs with your cannabis is a healthier solution, and you can grow them alongside your weed crop. Doing this protects the outdoor growth against passersby and pests. So if you want a tobacco alternative give these herbs a try.

1. Wild Dagga
Leonotis leonurus is from the mint family, a shrub found in Southern Africa. Many people know it as the lion’s tail as it produces a mild psychoactive effect. In the Khoikhoi and Hottentot nationality, they used to smoke it to relax and have euphoric properties.

They used the bark, leaves, and roots for snakebites, scorpions, and bee stings. Alternatively, they used it as an infusion for blood conditions. The wild dagga plant contains marrubiin containing cardioprotective and antioxidant properties. Smoking the flowers or leaves you feeling relaxed with a high similar to THC but less intense.

2. Lavender
Who does not know lavender oils, teas, cosmetics, and beverages? It is an aromatic plant found in most gardens. The Lavandula is a genus found in the mint family with more than 50 species. The plant is native to Asia, Africa, and Europe. People used to use it since Biblical times for religious rituals and cooking. Different preclinical studies found that lavender helps improve your mental wellbeing. It makes you feel relaxed and is excellent for your digestion system. Smoking it leaves you with a satisfying aroma.

3. Damiana
The scientific name for Damian is Turnera diffusa, a member of the Passifloraceae family. It has bright-colored flowers and is native to the Caribbean, Central/South America, and southern Texas. People have used the herb as a natural aphrodisiac, and the Mexicans add it to a drink for love-enhancing qualities. The Maya used the herb for different holistic purposes as well. The plant smoked gives you a mildly euphoric high that works well with cannabis. It is believed that it mitigates the side effects of THC. Further, it increases metabolism and is used to suppress appetite.

4. Rosemary
The Rosmarinus officinalis is native to the Mediterranean and a perennial herb. It is also part of the mint family. Many people enjoy it in refreshing tea and mix it in their spliff. The plant has holistic purposes, and many people use it in cooking. The flower varies from purple, pink, to white, and the plant’s use dates back to 500 BCE in Rome and Greece. Further, it contains antibacterial, antimicrobial, and anti-inflammatory properties. It helps improve memory and is an outstanding nerve tonic. When smoked, you get a fresh yet forestry aroma.

5. Sage
Salvia officinalis, you can also smoke with your weed. Many people use it in cooking for its sensual flavor and aroma. The most common sage is the white one. Sage people use it for smoking as it also has holistic compounds. Native Americans burned it to clean the air, and the Romans/Egyptians used it for therapeutic and culinary needs. The plant contains thuone, cineole, and camphor, which are antimicrobial and antioxidant properties. When smoked, it provides a mild effect with a pleasant aroma.

What Tobacco Alternative Is Best Mixed with Weed
It all depends on the effect you need, and the above herbs provide you with many choices made for different smokers. However, if you cannot find these herbs, you always have the option of buying readymade CBD smokes filled with herbs such as Chill CBD Smokes. The cigarettes consist of pure CBD mixed with natural herbs. Each smoke releases 10 milligrams of pure CBD while experiencing a peppermint/lavender flavor or you can enjoy your smokes with natural hemp. It has a unique filter design and is biodegradable. The best part is that it is nicotine and tobacco-free. So check them out and try them.

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ScoopHot: How to Get High Keyword Search Engine Ranking

How do you get a top keyword search engine ranking? There are different things that go into this but one of the main contributors to your success on this front is getting many incoming links to your website for the keywords that you are targeting. If you are just starting out with a new website for your business, you need to do some research before you begin so that you can understand how you should construct your website. The first things that you need to research are the keywords themselves.

You can do this for free at the Google Adwords Keyword Research tool. Simply type in the main concept of your business and website and see what comes up. This free tool will show you the exact words that people are typing in when searching whatever product or service you are offering. You want to choose one of these keywords to use in the name of your site. And more research should be done on the validity of that keyword. You can use other free tools like WordTracker and the MSN commercial intent tool to get more information about just how much traffic is being generated for the keywords that you are analyzing and if the keyword offers commercial potential or not. Once you’ve identified a good keyword for your site, one that is both relevant, and offers enough traffic, register the name of your site with your favorite domain selling company. If you have chosen a very general keyword, you will need to add a word or two in order to get the domain name.

Once you’ve got your keywords and name figured out, start developing the content of your business site with those the keywords that you have researched and that people are searching for. Once you have some content up, you can then submit your site to the search engine directories to start you off with some backlinks which will raise your keyword search engine ranking. To submit your site, just include the name, a short description (using your main keyword) and the url, and place it within the right category of the search engine. You can submit your site to the major search engines, the minor search engines, and niche-related search engines that pertain to your site.

Next, you can post comments, which include a link back to your site, on blogs and forums in your industry. Also start bookmarking your site at some of the various bookmarking sites like Digg, StumbleUpon, Scoophot etc. It also helps to write articles that include your keywords and link them back to your site, and to post them on sites like Hubpages.com, Squidoo.com, and EzineArticles.com etc.

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