With the evolution of mobility, leveraging the full range of digital technology to improve performance has become very important, says a mobility research study. The study has provided annual insights into trends in the use of digital and mobile technologies by companies.
In 2020, one of the results of the COVID-19 pandemic was a dramatic increase in the demand for certain categories of mobile apps. The number of downloads for Zoom, Google’s Meet, and Microsoft teams went through the roof, and at one point Zoom’s capitalization surpassed Boing. Mobile apps that helped people adapt and deal with the disease became extremely popular. To meet the rapidly growing demand, companies have had to invest heavily in developing these apps to increase their capacity and provide new features.
In this year 2021 – with the pandemic still lingering – it is fully warranted that video conferencing, delivery, distance learning, and mobile media streaming apps continue to dominate the mobile landscape. At the same time, given that multiple vaccines are being given to millions of people around the world, we should expect reliance on these platforms to decrease to some extent, but demand is still very high right now.
How Mobile Apps Are Helping Various Industries:
Due to the global impact of the COVID-19 pandemic, wearable technologies, especially medical devices, such as those used to measure blood oxygen levels, will accelerate development significantly. In addition to app categories such as e-learning, social networking, communication, video, finance, and games, the demand will continue to be high.
Internet of Things technology will finally get the main enabler like the widespread 5G (both infrastructure and smartphones like iPhone 12 and the number of Android phones with operating systems that support it) to homes and to a certain extent Degrees to make cities intelligent and to connect mobile devices with a large number of sensors.
Mobile apps act as an interface to data that is collected and communicated to users in an insightful and easy-to-use manner.
Without apps, much of the benefits of digital technology and the Internet of Things (IoT) are lost – such as collecting performance data from sensors, applying analytics to that data, and using the insights to make business decisions.
Most companies know that to stay competitive, they have to become a digital company. New digital technologies and huge amounts of available data have allowed companies to improve their efficiency, gain useful insights into their customers, and reach new markets. Due to the power, range, and popularity of mobile devices, mobile technology is often the cornerstone of a company’s digital transformation strategy.
How Mobile Help Businesses In Digital Transformation
With mobile, a company can increase the speed and volume of interactions with its customers. The immediacy of these interactions enables access to real-time data that is virtually impossible to duplicate using other methods. Data can be continuously collected from social media, purchases, and other interactions.
Marketers can gain valuable insights to promote existing customers or open up new markets. Because mobile can provide the customer’s location, marketers can target specific customers by geographic location at the most convenient time.
Mobile solutions will become more and more important in the next five years. A recent survey of CIOs found that 71 percent believed that mobile solutions are more important than IoT or cloud computing. And others chose cloud computing as the most important, but they ranked mobile solutions as secondary. However, In short, they agreed with these basic ideas apply to all companies and industries:
Meet customers on the digital channels they already use frequently
Use data to better understand your customers and the market as a whole
Share your data and information across your company
Encourage separate groups such as marketing, sales, and service to work together
Most companies cannot refuse a digital transformation. As technology advances and customers become more demanding, all successful businesses must move to digital.
One of the dark sides of 2020 was the increasing number of digital security breaches, which resulted in serious financial and political ramifications. In 2021, app developers simply need to consider the latest advances in software security to meet the challenge. The importance of the problem is really difficult to overestimate. Those days are gone when computer systems hacked by amateurs to satisfy their ego are now government actors involved and the bar for mobile software security is being raised to the next level.
Apps Put The World At Your Fingertips
An overwhelming presence of smartphones found their way into daily life. According to research, most of the data, including the internet, is accessed through a smartphone and wireless devices: communications, social media, business processes, health tracking, gaming, security monitoring.
So when you have a better customer experience in mind, companies think of mobility as an enabler for every type of service. To get it right, mobile applications are now the main driver in getting closer to a customer. They become a standard business part of any marketing strategy.
At a high level, there are two ways a mobile app can be delivered to the end-user: a browser-based application (apps that run in the browser of a mobile device) or an app store-based application (apps that are downloaded from) an app store and installed locally on the device). Some use cases require offline first or cutting-edge functionality and world-class security for millions of users. Other use cases are far less complex, and the elevator needed to support and build a mobile solution for a small business unit is better served with a more cost-effective approach.
IT executives looking to implement their digital transformation strategy should choose a low-code platform that meets the needs of their business, their mobile development skills, their users’ application performance needs, and frankly, tolerance to support another development language. Low-code platforms offer a single skill set and platform, making it easier for developers at all levels to take advantage of mobile technology.
Ultimately, the mobile architecture you choose for any mobile solution shouldn’t be constrained by the capabilities of the low-code platform. Instead, choose the best mobile architecture based on your company’s digitization needs, whether it’s native, progressive web apps (PWAs), web, or hybrid. Then you can see how this low-code platform prepares you for mobile success.
So, we can conclude that mobile apps have become one of the main parts of digitization, every company nowadays must have their mobile apps to connect with their customers to remain in the race of accelerating business technology. Also, apps can be the best way for companies to let their customers know what they really want.